Independent content strategist · Philadelphia

Content strategy for websites that can’t afford to be confusing.

For 10+ years I’ve helped life sciences, healthcare, financial and federal teams turn complex material into experiences optimized for humans and crawlers alike.

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Taking on content strategy, UX content design, and SEO/GEO work for brands and agencies.

Work for brands and agencies including

Vanguard
GSK
National Cancer Institute
U.S. Dept. of Education
CDC
The World Bank Mars
Weber Shandwick
Publicis Sapient Publicis Health Media Huge

What I can take off your plate

From discovery, audits, and strategy to publishing, governance and reporting. If it’s content-related, I can help.

Content strategy & architecture

Audits, information architecture, modular content models and governance, so the site can grow without turning into a maze.

UX writing & content design

Page copy, flows and microcopy written alongside design in Figma, then checked with real users in tools like Maze and Clarity.

SEO, GEO, AEO content strategy

Content built to rank in search and to be cited by AI answer engines, from keyword strategy to on-page structure.

Regulated & MLR-ready content

Healthcare, pharma and financial content written to get through medical, legal and compliance review without losing the reader.

Selected work

Clear content for sites where accuracy matters.

Federal health · cancer.gov

Rewriting cancer side-effect pages, in English and Spanish

Led content and SEO for National Cancer Institute pages on side effects like edema, ascites and bowel obstruction, written so patients can find and understand them.

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Financial services · Vanguard

A modular content framework for investor education

Built a reusable content framework and wrote guides like a new-parents financial plan and a Treasury bonds explainer, aligning marketing, SEO, UX and business stakeholders.

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Pharma & biotech

Brand sites, launches and pipeline pages

Content strategy and UX writing for Benlysta.com, Spinraza.com, the Dayvigo launch, Acadia’s homepage and pipeline redesign, and Arrowhead’s “Our Medicines” page, through MLR review.

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Public health & consumer

From CDC vaccine guidance to consumer brands

Content work on the CDC childhood vaccine site, Excedrin.com, the Mars Inc. brand index and a UMBC higher-ed landing page.

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How we’d work together

Step 1

Listen and audit

A kickoff with your stakeholders, then a look at your content, analytics and search data to find what’s really getting in the way.

Step 2

Plan the content

A clear, documented strategy: structure, priorities, messaging and the requirements your designers and developers need.

Step 3

Write, test, hand off

Final copy through review, tested where it counts, and handed off with guidelines so your team can keep it going.

Project

A defined scope, like an audit, a site section or a launch.

Monthly retainer

Ongoing strategy and writing hours for a team that needs a steady hand.

Agency bench

Embedded with your team as a senior content strategist on client work.

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About

Hi, I’m Christian.

I’ve spent my career on websites: federal health sites like cancer.gov, investor education at Vanguard, and brand and launch sites for pharma companies through agencies like Publicis Sapient and Weber Shandwick.

The common thread is taking complicated, high-stakes information and making it something people can find, understand and act on, while keeping legal, medical and business reviewers on board.

I work independently out of Philadelphia, with clients anywhere.

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