By combining traditional market research, UX, SEO, and AI tools, we create strategic campaigns that maximize your investment.
We’ll paint a clear, understandable picture of your user – their wants, needs, goals, even a pseudonym – and create an in-depth, multifaceted content marketing strategy.
Completely modern, but completely personal, we tailor our content strategy to cement your brand in the marketplace.
We approach every project with an expert perspective. Our team has significant experience across all content marketing areas.
We always deliver comprehensive and cohesive services: creation, distribution, analysis, promotion, and more.
We are forward thinking and flexible in the rapidly evolving content marketing space.
We are both creative and data-driven, garnering unique insights to deliver meaningful campaigns.
Content strategy is all about delivering the right content to the right user at the right time. We begin by interviewing stakeholders and learning all about your business and your customers. Then, we conduct comprehensive research to uncover how your audience searches, how they find your competitors, and what types of message will make an impact in your marketplace.
Strategy is what separates your marketing from the rest of the pack. Our team turns discovery into actionable strategy to attract customers’ attention. Using messaging architectures, content pillars, user journeys, target audience personas, and other frameworks, we build a comprehensive road map for delivering your message.
We then take that road map and start assigning roles. Everyone has their part in ideation, creation, and production, with specific timelines, calendars, and responsibilities. This is the chance to clearly articulate what happens when, from the first outlines to content promotion after publication.
This is the fun part - creating content. Content production consists of website copywriting, blog and article writing, eBooks or other downloadable content, as well as graphic design, infographics, and other visual ways to entertain and delight.
We go live and then it’s critical to follow performance and use analytics to leverage successes and optimize as needed. We work together to track KPIs and audience engagement and continue to develop your messaging over time. It’s a great opportunity to evaluate what works, what needs a boost, and how you’re attracting customers to promote growth.
Finally, we use audience feedback and ongoing measurement to regularly review and audit your messaging. Governance—think of it as tending the garden we’ve just planted—ensures that your content marketing is continually managed to meet your business’s and customers’ needs. Ongoing governance and stakeholder management allows processes to run smoothly.
Whether this is your first foray into content strategy, or just an opportunity to take your brand to the next level, we’re a partner as passionate about marketing your business as you are.
If you need strategy built from the ground up, or just content to supplement your existing digital marketing and SEO efforts, we partner with CEOs, marketing leads, creative teams, content experts, and other specialists to help you grow your business.
Whether you’re a busy exec who hasn’t gotten around to hiring a content team or just prefer a more hands-on approach, we can work directly with the c-suite.
Do you have a marketing team but no one dedicated to content strategy? We seamlessly plug into your marketing team to fulfill all content marketing needs.
Growth marketing is all about efficiency, speed, and activation. We lead content marketing and SEO-content efforts with a focus on lean, organic growth.
Even with a content marketing lead, you may need help with research, strategy, and production. We can supplement your content strategy team.
We also work cross-functionally with brand, paid search, social media, UX, analytics, programmatic, and others to improve insights, media spend, and targeting.
Contentivize is a Philadelphia-based SEO & Creative Solutions Agency.